CENTRAL FLORIDA REAL ESTATE
Build Your Business. Keep More of What You Earn.
A focused Central Florida brokerage where you keep more of your commission, work directly with the broker, and run your business on tools we build in-house instead of renting.
Licensed 26 years. Broker-owned & independent. A broker you can reach directly.
Sloan Properties is a focused Central Florida brokerage where you work directly with a broker licensed in Florida for 26 years, and where the tools are built in-house, not rented from a vendor.
Real Tools, Not Promises
Full CRM with power dialer, IDX property search, AI-powered call intelligence, and automated follow-up sequences. Everything you need to run your business from day one.
Flexible Compensation
Three plans for every stage of your career, plus a 65/35 split on leads we hand you. No desk fees, and no monthly fee on New Agent or Growth.
Marketing Built In
166 local web pages built to show up in search and AI answers, a full CRM with 66-stage automated campaigns, and a lead pipeline that works while you sleep.
The Tools Come With the Desk
Most brokerages hand you a login and a logo. You get a working business system, built in-house and included, with no add-on fees.
Full CRM + Power Dialer
Your whole pipeline in one place, with a built-in power dialer so you spend time talking, not dialing.
AI Call Intelligence
Calls are transcribed and summarized automatically, so key facts, follow-ups, and next steps are captured without you taking notes.
IDX Property Search
A full MLS-powered search on your side, so buyers and sellers work with you through your own site, not a portal.
166-Page Local Web Presence
166 local pages built to show up in search and AI answers, putting the brokerage in front of Central Florida buyers and sellers searching today.
66-Stage Automated Follow-Up
Nurture campaigns that keep working your database while you're closing, so leads don't go cold because you got busy.
Transaction Management
Every deal tracked stage by stage with deadline alerts and compliance built in, so nothing falls through the cracks.
Listing Launch Kit
One button checks the listing, turns on the seller's dashboard, and makes QR codes, a flyer and caption drafts. You get an alert when someone scans.
Seller Dashboard and Weekly Report
Your sellers get a private dashboard and a Monday email with their listing's activity, so they hear from you every week without you writing it.
Seller Leads Handed to You
Website, campaign and direct-mail leads that Sloan generates are assigned to agents in the CRM and close at 65/35. Lead volume varies. Your own sphere stays on your plan.
Practice Calls Before Real Ones
Role-play calls with a homeowner on the phone, plus Rapid Fire either-or drills and audio tracks, all inside the CRM. Your first real call is not your first call.
Every Offer, Explained
Your sellers see each offer in plain English on their dashboard: what it nets them, what could go wrong and how to counter. You walk in with more than a spreadsheet.
A Private Page for Every Buyer
Your buyers get one page with saved homes, the homes you send, tours and next steps. No app and no password.
Every tool above is live today and included. None of it is a roadmap item or an upsell.
Compensation Plans
Start on New Agent or Growth. If you closed 10 or more sides in the past 12 months, you can start on Volume. Otherwise Volume opens after 20 closings with Sloan. Leads we hand you close at 65/35 on any plan.
| Plan | Split | Cap | Transaction Fee | Monthly Fee |
|---|---|---|---|---|
| New Agent Licensed under 2 years · first 12 months or 5 closings | 70/30 | None | None | $0 |
| Growth Plan Default plan | 80/20 | $12,000 | $199/txn after cap | $0 |
| Volume Plan 10+ sides in the past 12 months, or 20 with Sloan | 100% | None | $249/txn | $99 |
| Sloan-Generated Leads Leads we generate and assign to you, on any plan | 65/35 | Not counted | None | None added |
The Growth cap resets January 1. Revenue share available on all plans: 6% Tier 1 / 3% Tier 2 of company dollar, capped at 30% per transaction. E&O insurance ($135) and transaction coordination ($300, optional) are passed through per closed file on all plans.
What a Year Costs You, Side by Side
What you pay the brokerage in a year: its share of your commission plus its fees, with E&O included. Lower is better for you.
| Plan | 5 closings | 10 closings | 20 closings |
|---|---|---|---|
| Sloan Growth Plan80/20, $12,000 cap, then $199/txn, $135 E&O per side | $9,675 | $13,947 | $17,287 |
| Sloan Volume Plan100%, $249/txn plus $99/mo, $135 E&O per side; needs 10+ sides a year | Not available | $5,028 | $8,868 |
| 100% Brokerage, Plan APensacola office: $99/mo plus $35/mo per MLS, $544/txn with E&O | $4,328 | $7,048 | $12,488 |
| 100% Brokerage, Plan BPensacola office: $535/mo with 1 MLS, $174/txn with E&O, $10,000 cap | $7,290 | $8,160 | $9,900 |
Growth costs more than a 100% plan because it is built for agents who want our leads, training and transaction support. In this example, Volume costs less than both 100% plans at 10 and 20 closings.
Example only, not a quote. Every closing is counted as one $9,000 commission side; your numbers will differ. Optional transaction coordination ($300) and your own MLS and association dues are not included for any brokerage. The 100% brokerage figures are one office's published plans (HomeSmart, Pensacola: joinhomesmartfl.com, checked November 3, 2026). Fees vary by office, so ask any brokerage for its current fee sheet. Run your own numbers in the calculator below.
Run Your Own Numbers
What Would You Net at Sloan?
Enter last year's production and your current brokerage's terms. See your take-home at Sloan next to what you keep now.
Your Production
Your Current Brokerage
Leave a field at 0 if it doesn't apply to you.
| Brokerage | Your take-home |
|---|
Your Upside Beyond the Split
The big cloud brokerages sell stock and revenue share. Here's how an independent rewards the agents who help build it, with real money instead of a lottery ticket.
Founding Agent Program
The first agents to join help build the brokerage, so they share in it. Founding Agents get a lower annual cap, a higher override on the agents they help bring in, and extra weight in the annual profit share, for as long as they stay active and in good standing. Once the founding cohort is full, these terms close. Ask Morgan whether spots remain.
Annual Profit Share
When the brokerage profits, agents share in it. Each year a set share of company profit is divided among agents based on the company dollar their own closings produce, and paid by March 31. It is tied to real results, not a stock price you can't control. Full terms are in the agent agreement.
Questions Agents Ask
Resources for Prospective Agents
Why Sloan Properties
Download PDFCompensation Overview
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Download PDFFlorida Exam Prep
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